CASA’s plans for 2022 involve the launch of new digital services. CASA Agriculture Investment Database (CASA AID) aims to be one of the most comprehensive free databases of agricultural investments worldwide. Developed by CABI, it is designed to help enterprises to identify suitable investors.
The database has information on over 300 investors, combining data from Shell Foundation, with data provided byISF Advisors on funds invested in agricultural finance and UK Aid commercial agricultural investments. The CASA team is in active negotiations with other donors, with a view of combining as many sources of information as possible. It is also exploring the feasibility of adding a section on investment-ready agribusinesses.
More information about this product will be available soon.
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In the coming year, there will be more CASA 4×4 and continue investor engagement via LinkedIn. We are also planning to hold in-person events, details of which will be available soon.
CASA publications planned this year, such as bridging the Agri-SME finance gap. Learn more about that report here.
Building on success
These developments build on the foundation of string investor engagement over the past two years.
With Zoom fatigue setting, we mixed things up in June 2021 with the CASA 4×4 series – a series of short briefings livestreamed over YouTube, based on expert viewpoints focusing on original research by CASA or our partners.
The CASA Programme LinkedIn page experienced a 60% increase in followers from July 2021 – January 2022. This helped us to promote our webinars and 4x4s to more investors working from home and looking for effective ways to keep informed.
LinkedIn analytics allow us to understand a key portion of our audience, and tailor our media content accordingly. Findings include:
35% are in the investor/business development field
75% are senior or higher in their job roles.
Over 50% working for organisations with less than 50 employees.
CASA 4×4 – an alternative to Zoom
With frequent Zoom meetings being an irritating necessity for many after a year from working from home, we wanted to reinvigorate the virtual space with the CASA 4×4 series. Instead of having to find time in busy calendars to attend webinars, the premise was simple: 4 expert viewpoints, with a limit of 4 minutes per viewpoint, that usually centre on original research by CASA or our partners. These can either be watched via a livestream, or as individual viewpoints on YouTube.
As a result of this new content, our YouTube channel saw a 110% increase in views in 2021 compared to 2020. Since the 4x4s began, our channel had 1,600 views, 92 watch hours and 9,000 impressions (when a video appears on someone’s feed). See our first 4×4 below driven Grahame Dixie, reflecting on his recent experience of delivering investment growth through his work at Grow Asia.