How CASA and TruTrade Africa worked together

Project title: Scale-up of digitized smallholder sesame marketing service

CASA supported TruTrade Africa to improve operational efficiency by hiring and training sourcing agents to source high volumes of quality sesame (simsim) from smallholder farmers. TruTrade Africa sent 1,300 SMS farmer messages promoting Simsim Market Connect services and procured 100 t-shirts and signage to enhance the visibility of the market connect services/linkages

With CASA support, TruTrade staff and agents adopted the use of agri-advisory and interactive voice response platforms to provide agronomical support to smallholder farmers in the region

CASA work complete: June 2021

Total cost of technical assistance package: £65,849 (£46,912 provided by CASA)

£13,617 worth of simsim

sourced from West Nile and Lamwo

100 farmers

linked to markets

35,000+ advisory messages

sent to farmers through the digital procurement platform





Change Projects to Progress