How CASA and Safal are working together

Project title: Facilitate Improved Access to Business Development Services, Finance, and Investments

Support for Safal centered around attracting investment into the company to achieve its growth plan. Year-round production requires increased number of smallholder farmers in the supply chain. Technical assistance will develop the company’s marketing strategy, improve the branding and packaging and provide capacity building training to improve the product quality.

CASA work complete: March 2022

Total cost of technical assistance package: £66,953 (£43,989 provided by CASA)

£50,000 investment secured

to establish cold storage and upgrade the ketchup factory

400 farmers

provided with improved seeds and crates and incorporated into the company supply chain



Change Projects to Progress